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Sales & marketing

A good product is not enough. It needs to be sold to the right customers, at the right price and with a plan. We help you find the customers who bring you the most value, set prices and build a growing sales operation.

Sell more effectively

The customer lifecycle

We organise customer care from the first contact and first contract through to developing the relationship, retention and winning back lost customers. Why? Because growing existing accounts is the least costly route to growth.

Target customers

We analyse your existing customers and their profitability. We identify your ideal customer, who to focus on, and who to stop serving because they cost more than they bring in.

Launching a product or service

Planning a new product, a new market or a new customer segment? We prepare a strategy: who to offer it to, through which channels, with what message and at what price. You enter the market with a plan, rather than by trial and error.

Pricing strategy

We set prices, price lists and service packages that cover your costs and work for your customers. We help you raise prices and explain the increase to clients. We know pricing from both sides: how buyers push prices down, and how to defend them.

Sales plans

We build a realistic sales plan with targets and indicators broken down by salesperson. We set up regular reviews so you know where you stand before the year ends.

Sales process & team

We set up your sales process and CRM, train your team in consultative selling and help recruit new salespeople. Your sales operation no longer has to depend on you alone.

Who you will work with

Ing. Alice Škývarová

Ing. Alice Škývarová

She always connects sales with finance and planning. At GE Money Bank and ČSOB, she was responsible not only for revenue growth but also for the profitability of her sales channels. She knows that not every sale is worthwhile and that a good sales plan starts with the numbers. She put this into practice in her own company, building it from zero to CZK 25 million in turnover. She won clients herself, set their prices and built lasting relationships. At Hewlett-Packard and Wüstenrot, she learned how large customers make decisions. Her approach to business has always been based on strong relationships, transparency and fairness.

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Ing. Věra Murínová, MBA

Ing. Věra Murínová, MBA

She led sales networks in major financial groups for more than ten years. At Wüstenrot, she restructured an advisory network of 1,200 salespeople and 50 managers, reducing its costs by 30%. She knows how to build a sales team that performs well and remains profitable. She brings clients commercial thinking, performance management and a practical approach to strategy.

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How the services connect

Digital presenceWin contracts with large companiesFinancial analysis
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Ask us.

In an hour, we will tell you where we see the greatest scope for savings or growth. The first meeting is free and comes with no obligation.

Book a consultation