Ing. Věra Murínová, MBA

Věra Murínová is a manager with an unusual background: she knows medicine from bedside practice in intensive care, sales from leading extensive sales networks, and healthcare economics from roles in which she was accountable to owners for results.

Her career has a common thread: taking on an organisation that is not performing as well as it could, understanding its operational and commercial reality, and restructuring it to make it effective and financially sustainable.

At Wüstenrot Financial Group, she restructured a network of 1,200 salespeople and 50 managers, achieving a 30% cost reduction. As General Manager of Reprofit companies in Czechia and Slovakia, she took over a Slovak company with negative EBITDA and brought it into positive figures within a year by transforming its operating model, cost structure and commercial strategy. By optimising the organisation of patient care, she saved EUR 1 million.

Věra Murínová focuses on commercial strategy, performance management and business restructuring, with a specialism in healthcare. She has more than twenty years of experience in sales, marketing and business management, including over fourteen years in major corporations.

She works where an organisation's success is decided: between the owners and investors to whom she has reported, health insurers whose leadership she has negotiated with in two jurisdictions, and specialist teams who need to make change work in everyday practice. Her experience in anaesthesiology, resuscitation and intensive care taught her to make decisions under pressure without losing judgement.

She completed her strategic education with an MBA focused on strategic management in healthcare. She works with owners, boards and investors who need to combine operational reality with disciplined performance management.