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Healthcare that works clinically and financially

We help healthcare companies and family-owned healthcare businesses clarify how they are managed and improve performance.

Healthcare strategy & management

Who we work with

  • Healthcare groups & provider networks that need to identify inefficiencies in management, processes and costs.
  • Family-owned healthcare businesses whose operations have outgrown their original management approach.
  • Owners & investors who want an independent view of how their healthcare organisation actually operates.

Challenges clients bring to us

  • Costs are rising faster than revenue.
  • Doctors and nurses spend time on tasks that the system should handle.
  • Capacity does not match demand, and patients wait unnecessarily.
  • Negotiations with health insurers lack a clear strategy.
  • Key decisions depend on a single person.

Restructuring & turnaround

Reviewing operating and cost models, crisis management and leading organisations through change. We help loss-making businesses return to financial sustainability.

Processes & care delivery

Analysing and designing patient journeys, operational flows and capacity. The aim is an organisation where care and administration run without unnecessary waste.

Strategy & development

Growth strategy, opening new facilities, acquisitions, and preparing material for banks and investors.

Health insurers

Contracting strategy, applications for contracts, appeals and leading negotiations with health insurers.

Strategic marketing & communications

Positioning healthcare providers, marketing campaigns, internal and external communications, and employer marketing to recruit healthcare professionals.

Project management & grants

Leading strategic projects from initial concept to delivery, including grant applications.

How we work

  1. Diagnosis

    We map how the organisation really works, operationally and financially.

  2. Proposal

    We propose specific measures affecting costs, performance and quality of care.

  3. Implementation

    We implement change alongside management and teams, rather than stopping at recommendations.

  4. Evaluation

    We measure results and hand over in a way that makes the changes last.

Partner & lead specialist

Ing. Věra Murínová, MBA

Ing. Věra Murínová, MBA

She knows healthcare from the inside. She began as a nurse in anaesthesiology, resuscitation and intensive care, then spent more than ten years leading sales networks in major financial groups. As General Manager of healthcare companies in the Czech Republic and Slovakia, she took a company from negative to positive EBITDA within one year and saved EUR 1 million by improving the organisation of patient care. She holds an MBA focused on strategic healthcare management.

Full profile

Věra Murínová's experience

Public hospital

strategic projects, marketing and communications

International pharmaceutical company

strategic marketing and projects

Private outpatient care network

strategic development, health insurer negotiations and network expansion

Ask us.

In an hour, we will tell you where we see the greatest scope for savings or growth. The first meeting is free and comes with no obligation.

Book a consultation